How to Start a BigCommerce Affiliate Program
Affiliate programs are great ways to spread awareness of your brand’s products or services. A BigCommerce affiliate program can help your brand reach broader audiences and access higher commission opportunities.
Thousands of new stores are added to the BigCommerce platform each year, with the platform having just under 50,000 active stores. As of 2022 (to date), 5,144 new stores have opened.
This article will explore how to use BigCommerce and one of its most helpful and accurate affiliate tracking integrations, Tapfiliate, to your brand and affiliate partners’ advantage.
What is BigCommerce?
BigCommerce homepage
Image source: BigCommerce
BigCommerce is a premium-hosted eCommerce solution. Business owners with small, mid-size, or large companies can set up their online stores on the platform.
BigCommerce facilitates multi-channel retailing, allowing companies to sell on multiple platforms and marketplaces such as Amazon, eBay, Facebook, Instagram, and others in addition to their website.
The latform is distinguished from other e-commerce platforms such as Shopify, Magento, or WooCommerce by its extensive feature set, scalability, and ease of use.
What is Affiliate Marketing in BigCommerce?
Understanding what affiliate marketing means in the context of BigCommerce involves looking at some key features.
As you may already know, affiliate marketing involves promoting or having affiliate partners promote a brand’s products to various audiences. The brand receives more business, and the partners receive a commission based on the specific program or platform agreements.
Affiliate marketing plays a vital role in BigCommerce. Starting a BigCommerce affiliate program allows you to collaborate with influencers, content creators, and other businesses. Not only does this increase brand visibility, but it also boosts sales growth while keeping marketing expenses linked to performance indicators.
Affiliate marketing explained
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Benefits of Having a BigCommerce Affiliate Program for Brands
Many benefits come from having your brand use BigCommerce for affiliate marketing:
Numerous affiliate tracking and management systems can be seamlessly integrated with BigCommerce.
A BigCommerce affiliate program helps increase your products’ visibility in search engine results because they’re built with SEO in mind.
The affiliate program integrations BigCommerce offers enable tracking commissions, referrals, and success metrics. Influencer partnerships can increase a brand’s legitimacy and connect with potential consumers using reliable voices.
We will dive into some of the main advantages of using Tapfiliate alongside the eCommerce giant.
Tapfiliate integrates smoothly with BigCommerce, providing a suite of features to increase the efficiency and efficacy of an affiliate program. By combining Tapfiliate and BigCommerce, brands can reap several benefits that contribute to the success of their affiliate marketing initiatives.
These benefits include:
Increased Sales
Typically, affiliates use a variety of platforms to advertise products, such as blogs, social media, and email newsletters. Improved sales via these channels raise awareness and familiarity of a brand.
By producing content centered around your goods or services, affiliates broaden your brand’s audience and attract potential customers.
Tapfiliate ensures that affiliate sales are accurately tracked back to the source, ensuring that affiliates receive appropriate commissions, which is critical for maintaining partner trust in a brand.
Broader Reach
Bon Appetit affiliate article
Image source: Bon Appetit
Affiliates have pre-existing audiences, loyal social media followers, blog readers, or email subscribers. Brands can reach these diverse audiences—many of whom might not have been accessible through traditional marketing channels—by collaborating with various affiliates.
If a firm specializes in fitness items, it can collaborate with fitness bloggers, influencers, or social media celebrities with a large following interested in health and wellness.
This specialization enables the company to expose its items to a specific audience already engaged and interested in similar offerings.
Cost-Effective
Affiliate marketing is performance-based; brands only pay for tangible outcomes (like sales or leads) instead of just possible exposure.
Using affiliates to increase brand awareness is a very economical tactic. Increased brand exposure is achieved without the high upfront costs of other forms of advertising, guaranteeing that marketing costs produce concrete, immediate results.
Brands manage their program using built-in tools and plugins, like Tapfiliate’s affiliate program management features, eliminating the need for expensive software or infrastructure.
Improved SEO
Google search results for best reef safe sunscreen
Imge source: Google
An affiliate marketing campaign can produce backlinks that improve a brand’s search engine optimization (SEO). Reputable websites that link back to a brand’s website can raise the site’s authority and search engine ranking, which increases its reach and visibility organically.
Through Tapfiliate, brands can harness partners’ social media presence to amplify their content and increase organic engagement, resulting in improved SEO performance.
Tapfiliate can track content performance, helping brands determine which types of content and platforms produce the best results.
Brand Advocacy
Example of an influencer promoting a brand
Image source: tcpenney
Affiliates who join a brand’s program are motivated by a genuine belief in the brand’s products or services.
Personal recommendations are more likely to be trusted than conventional advertising. By endorsing a brand to its audience, affiliates give it legitimacy and effectively recommend the company’s goods or services.
Potential customers’ perceptions of the brand’s reliability and credibility can be improved by this endorsement, increasing the likelihood that they will purchase.
Data Insights
Affiliate marketing platforms offer comprehensive information on affiliates’ performance, including clicks, conversions, sales, and commission payments.
By analyzing this data, brands can determine which products are best sellers, which affiliates generate the most revenue, and what kinds of promotions or content get the most engagement.
Using the Tapfiliate integration, users can further explore the quality and helpful insights curated to their custom data analytics that the platform’s real-time reporting feature provides.
Tapfiliate dashboard with data insights
Tapfiliate dashboard: Log in or sign up
Scalability
Affiliates actively contribute to the brand’s reach expansion because they are motivated to maximize their earnings. Growth depends on this scalability, which enables brands to modify their affiliate plans in response to opportunities and market demands.
Using Tapfiliate’s scalable partner solution that can handle an increasing number of affiliates and higher sales volumes without sacrificing performance, brands on BigCommerce can continue to grow their affiliate program, reaching new audiences and increasing sales over time.
How to Set Up Your Affiliate Program on BigCommerce
Setting up your brand’s affiliate program on BigCommerce is simple. Here is a comprehensive step-by-step guide to help you navigate the platform.
Define Your Affiliate Program Structure
Clearly define your affiliate program’s structure before integrating any tools. Select the commission rates, terms of payment, and any incentives based on performance.
Choose the actions that will bring in commissions (clicks, sales, leads, etc.) and the commission structure (fixed, percentage, or tiered rates) that best suits your brand’s objectives.
Choose an Affiliate Tracking Platform
It’s essential to choose the correct affiliate tracking platform. Tapfiliate is a popular option because of its extensive tracking capabilities, simplicity of BigCommerce integration, and many features to manage and expand affiliate programs effectively.
Integrate Tapfiliate with BigCommerce
It’s easy to integrate BigCommerce with Tapfiliate. To connect the two platforms, use BigCommerce’s API and Tapfiliate’s integration guides.
With this setup, you can monitor affiliate commissions, sales, and referrals straight from your BigCommerce store, guaranteeing precise and timely reporting.
Create Promotional Materials
Provide a promotional package that affiliates can use to advertise your goods. Email templates, banner ads, social media posts, and product photos can all fall under this category.
Top-notch, brand-consistent resources make it easier for affiliates to market your goods, which raises the chance that successful referrals will be made.
Tapfiliate assets section
Tapfiliate dashboard: Log in or sign up
Build an Affiliate Recruitment Page
Make a page on your website specifically for affiliate recruitment. This page should include information on how to sign up, the commission schedule, and the advantages of your affiliate program.
Ensure it’s simple to use and offers Tapfiliate users an easy-to-follow application process.
Recruit Affiliates
Once everything is set up, begin enlisting affiliates. Advertise your affiliate program on your website, in pertinent online communities, and on social media platforms.
Another option is directly communicating with bloggers, influencers, and content producers who share your vision and target market.
Affiliate page in footer of Adidas website
Adidas advertising their affiliate program
Provide Training and Resources
When affiliates sign up for your program, provide them with the tools and training they need to succeed. These can include product promotion how-to manuals, affiliate marketing best practices, and pointers on content optimization for conversions.
Providing affiliates with regular updates regarding new product launches, promotions, and program modifications can also help maintain their interest.
Recognize and Reward Success
Establish a system to identify and compensate your most prosperous affiliates. Increased commission rates, rewards for exceeding sales goals, or public acknowledgment can be included in this method.
Affiliates are motivated when their efforts are acknowledged, and it also builds loyalty and promotes continued performance.
Stay Flexible
Be ready to modify your affiliate program as the market and your company grows. Review the effectiveness of your program regularly, get affiliate feedback, and keep up with the latest developments in affiliate marketing. Being adaptable enables you to make the required changes to your program, guaranteeing its success and growth in the future.
What Features Should You Look for in an Affiliate Management App or Software for BigCommerce?
Deciding on what affiliate management software your business wants to use can seem daunting. We have narrowed down the important features you can look for in Tapfiliate, one of the most popular affiliate management tools that works well with BigCommerce.
Easy Integration with BigCommerce
Affiliate management programs and software created for BigCommerce provide easy connection with the platform.
Tapfiliate integrates seamlessly with BigCommerce, making it simple for brands to set up and administer affiliate programs from the BigCommerce dashboard. The platform includes simple integration tools or plugins that facilitate the setup process, delivering a smooth and efficient experience for brands.
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